STEP 1

Research
Define
Brief

This first crucial step is the research phase. It can be short and snappy, or an extensive exploration, depending on the scope of the project and a working knowledge of the client or product.

In brand development, this could include researching the client, the sector and the competition. It could also include a brand audit and positioning exercise, to develop a brand strategy. For smaller projects, it will involve desk research and some competitor research to put the job in context.

The problem presented by the client brief is fully explored and considered before a final creative brief is written and approved.   READ STEP 2

STEP 2

Design

Once we've agreed on the problem or objective, we start looking for the best solution. Angle thinks wide at first (through visual and conceptual exploration), then narrows down to develop the right design elements, words and images – to add value to the brand through honest, good looking design that connects with its ideal audience.   READ STEP 3

STEP 3

Deliver

The end result: sharp, focused communication solutions through the right channels that meet the brief's objectives and go further, to exceed your expectations. Sharp creative → focused brand = better for business.   STAY SHARP

STAY

SHARP

Just as you sharpen your pencil to keep it working brilliantly, your brand benefits from ongoing tune-ups. As part of a long-term relationship we offer management and advice to keep you ahead of the game. This ensures all communications enhance the value of your brand.

Perhaps your brand's already working quite nicely, thank you. Angle can also creatively execute a campaign or individual project based on existing assets.   GET IN TOUCH
rob@angle.co.nz \ 021 536 432