Hi, welcome to Angle.
Strategic ideas-led
design and creative
communications.
Think of it as ...
Creative Business.
Memorable, workable
solutions that do more
than just answer a brief:
changing behaviours and
perceptions, delivering
measurable results that help
build successful brands.
Creativity is a powerful tool.
Angle harnesses creativity
to help businesses solve
problems, stand out,
and build customer loyalty.
See things from a fresh angle
GET IN TOUCH
Posted: 12, Aug 2011
BNZ Wonderwall photography
They say never work with animals and children, but Angle recently concepted and art directed two shoots with DNA Auckland, for the Bank of New Zealand's in-store Wonderwall displays. BNZ are long-term MORE
Posted: 07, Aug 2011
How big is your target audience?
New Zealand has a population
of just under 4.3 million people.
But this road sign near the summit of Mt Eden suggests otherwise! Scrub out a few vital letters and the intended audience changes radically - Pedestrians or Ian? Carefully targeting every piece of design is critical, or
you run the risk of key people feeling indifferent, misinformed or alienated. Is that Ian in the bottom right hand corner?
Posted: 22, Jul 2011
Don't drink and ride
I know what this sign is supposed to mean but the unfortunate addition of the liquor ban sign below seems to change its meaning. It's amazing how many ambiguous signs are around us if you care to look - all the more surprising when you consider that signage is meant to instruct, direct and inform people without having to think and interpret too much. Anyway, watch out for drunken stunt cyclists in Keith Hay Park, Auckland if you happen to be there. More curious signs to come soon...
Posted: 15, Jul 2011
Kiwibank brand
Brands are living, evolving entities that sometimes need to be fine-tuned or updated for strategic reasons. After launching in 2002, Kiwibank neeed to add depth and variety to its identity in 2004, MORE
Posted: 11, Jul 2011
Waiheke Dirt Track Club sign
A battered old nearside car door, a simple stencil and a can of spray paint. What could be easier for a very effective sign for the Waiheke Dirt Track Club's Racing Sunday? I saw this a few weeks ago and thought, even with the abbreviation, you still know what it's all about. Nice work on a very low budget!
Posted: 05, Jul 2011
BNZ Chevron Awards 2011
Each year the Bank of New Zealand recognises outstanding achievers within the bank through their Chevron Awards. The 2011 awards have been given a new look and launched recently. Five gold chevron MORE
Posted: 26, Jun 2011
Rock face
Stony Batter, at the eastern end of Waiheke Island got it's name from unusual rock formations deposited as a result of volcanic activity more than 8 million
years ago. On a visit there, I spotted some more recent human activity that had transformed this huge boulder into a cheeky character.
Banksy eat your heart out!
Posted: 22, Jun 2011
AMP Scholarships launch
Recently created giant props inside AMP's offices are used to great effect as part of the internal launch of their ‘Do Your Thing’ annual Scholarship Programme. Each illustration represents MORE
Posted: 12, Oct 2011
Follow Angle on Facebook
You can now follow Angle on Facebook to get all the latest news and updates. Click here to go to Angle's Facebook page.
Posted: 30, May 2011
It pays to be different
I walked past a well designed and planned promotional event for the Rugby World Cup the other day outside No1 Queen Street. Banners were everywhere and flyers were being handed out left, right and centre. But all I could look at was the statue ten metres away with a traffic cone placed perfectly on its head... and I'm a rugby fan. The human brain is big on aesthetics and is wired to notice what's different. And the simple moral is: always differentiate.