Hi, welcome to Angle.
Strategic ideas-led
design and creative
communications.
Think of it as ...
Creative Business.
Memorable, workable
solutions that do more
than just answer a brief:
changing behaviours and
perceptions, delivering
measurable results that help
build successful brands.
Creativity is a powerful tool.
Angle harnesses creativity
to help businesses solve
problems, stand out,
and build customer loyalty.
See things from a fresh angle
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Posted: 27, May 2011
McConnell Dowell brand
McConnell Dowell's new logo maintains the existing brand colours and visual equity of the old logo, but the typography is refreshed and modernised as part of their rebrand. The strapline covers MORE
Posted: 26, May 2011
AMP LifeTrack TVC
AMP's new advertising campaign for LifeTrack launched on Sunday 15 May, starting with a 30 second commercial on TVNZ and TV3. Using a human info-graphic style of animation, it clearly illustrates MORE
Posted: 19, May 2011
AMP LifeTrack online
The animated info-graphic
look of AMP's recent LifeTrack TV commercial is smoothly translated into the web environment. Critical to the success of the sales campaign
is the microsite MORE
Posted: 20, May 2011
Lumley internal brand
A series of beautifully simple, large format posters designed to illustrate company brand values sit proudly in Lumley's offices. Each poster uses striking flat colour and expressive type to create MORE
Posted: 20, May 2011
DB Breweries review
DB Breweries' large format annual review looks very different for the food and beverage sector. Premium brand beers take pride of place on the front and back covers. Full glasses on the front MORE
Posted: 20, May 2011
BNZ Kaizen
BNZ have adopted Kaizen work principles for a number of years. Their recent internal campaign 'Kiwi-fies' Kaizen so that it is more ownable and relevant to BNZ staff. A simple campaign identifier MORE
Posted: 20, May 2011
McConnell Dowell reception
McConnell Dowell's reception space is designed to reflect the nature of the company's work – large scale, multi-discipline construction projects. Layout, structure, graphics, materials MORE
Posted: 19, May 2011
New Zealand Rugby Union
New Zealand Rugby Unions's annual report is designed to capture the organisation's passion and understanding of rugby, as well as covering their financial results for the year.
The great MORE
Posted: 17, May 2011
Nigel Burgess yachts
Nigel Burgess is one of the world's largest superyacht companies. Their clients are the world's wealthiest people, so to maintain a leadership position, delivering 'Service beyond compare' MORE
Posted: 17, May 2011
Lumley rebrand
In 2009 it was time for Lumley to assert some strength and regain some of their lost market share. The resulting rebrand didn't include any reworking of the logo – a clear demonstration MORE