echelon logo by angle

Posted: 17, Feb 2012

Echelon Cyclery brand

Angle’s new brand for Echelon Cyclery in Auckland’s north Shore, takes its cues from professional cycling. The sleek new logo suggests speed, streamlining and momentum. Great asssts for  MORE more

work out title by angle

Posted: 13, Feb 2012

Les Mills Facebook Hub

Les Mills New Zealand have recently improved their Facebook status. The high energy Hub concept connects everything together, so it’s easy to like. Angle worked out with Tango Communications  MORE more

Three kings sign by angle

Posted: 13, Dec 2011

Angle Three Kings Christmas 2011

Angle’s Christmas card for 2011 puts a new spin on the arrival of the three kings bearing gifts.
A local Auckland bus stop sign provided the necessary visual.

Yacht snowflake detail by angle

Posted: 10, Nov 2011

A white Christmas

Every snowflake is unique.
This Christmas card for
Nigel Burgess plays on that
idea with snowflakes composed
of photos of superyachts.
The individuality of each yacht  MORE more

Image Name

Posted: 03, Nov 2011

No junk mail

This local mailbox caught my
eye because of the ambiguous
and contradictory instruction.
They probably should have
used the more common
‘No junk mail’ sticker.
Made me chuckle anyway...

Garage sale 2 by angle

Posted: 03, Nov 2011

Chalk and cheese!!!

The brief for a garage sale poster is always the same: the words 'garage sale', and the address (with or without a time). But it's amazing how individual the results are. And if in doubt, try two different mediums on each side of the easel - exclamation mark, smiley face.

Tayloreid logo by angle

Posted: 12, Oct 2011

Tayloreid Gardens

David Taylor and Peter Reid are both experts in garden design.
By grafting one name onto the other, a unique company name is created. The letter r that joins both surnames becomes the focus  MORE more

Garage sale 1 by angle

Posted: 01, Sep 2011

The good old Kiwi garage sale

The more digital the world becomes, the more I'm drawn to graphics with an obvious human touch. Home made advertising for a garage sale is a great example. (For those outside NZ, a garage sale is a bit like a car boot sale, only it's usually held in or around your garage or driveway at home). Avoiding online auction websites is a cheaper, face to face process (no ’buy now’ price - remember haggling?). Finding the right spot for your advert, the right colour pen and something larger than A4 paper takes priority. I'll buy that for a dollar.

Whitireia cover detail by angle

Posted: 01, Sep 2011

Whitireia prospectus 2012

Whitireia New Zealand is a government owned and funded tertiary institute of technology, known for its high student success rate and culturally diverse student body. Angle recently designed their  MORE more

sheep sign by angle

Posted: 17, Aug 2011

Abstain for the game?

Kiwis are rugby mad, but how far will they go? All the way? ‘Abstain for the All Blacks’ is the core idea behind Telecom New Zealand’s new campaign by Saatchi & Saatchi. Described as ‘edgy’,
it has immediately sparked controversy by asking supporters to avoid sex during the Rugby World Cup to support the team!
It has certainly attracted people’s attention but a poll tonight on TV3’s Campbell Live suggests that 85% won't be abstaining. For the remaining 15%, the photograph I took of this elaborate hoax sign on Waiheke Island recently suggests an alternative ‘sport’. Baa!