McConnell Dowell is an international construction company and attracting high calibre staff in this competitive industry is a critical process. The investment required to recruit and retain the best people is a considerable one and in today’s market MacDow look worldwide to fulfill a variety of roles.
As part of a new recruitment campaign, a modular display stand and printed hand outs were produced for a careers fair at Olympia in London. The bold statement, ‘Progress in work’ on yellow demands attention and communicates an employer with opportunities for staff to grow and develop.
As a extension to the recruitment campaign, thought-provoking employer brand messages were applied throughout the head office work environment and on sites, so that once new people were engaged and on board, the messaging was consistent.