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home \ work \ arts and creative \ APO 2010 Season
Q: Can you express how uplifting and emotional the music is?
Angle: Yes, using the human face as a theme.
The APO's season brochure is the orchestra's main sales tool for the year. It is an important artistic and brand statement that is designed to sell concerts and grow the audience base.
In hero imagery the human face provides a way to express all the emotions that go with orchestral music and the design style conveys a sense of 'premium, joyful and enriching' – key drivers in the brief.
Project completed with Maxim, Auckland.
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APO 2010 Season
2010 was APO's 30th anniversary. The season brochure cover depicts a 'light painting' of Auckland with a prominent and energetic looking 30 – both in keeping with APO's logo, which is also painted with light.
Season brochure cover
The celebratory feel on the cover creates an energetic vision of the APO's season ahead.
Vero Great Classics Series
A collage-like composition of famous composers represents the variety of music on offer in this three concert series.
Feel the music
Expressive quotes from APO patrons, players and conductors convey their emotional connections to the music.
Choral Masterpiece
2010's Choral Masterpiece, Bach's St Matthew Passion is represented by a christ-like portrait crowned with a
'halo of strings'.
Elektra Opera in concert
Richard Strauss' Elektra is a deathly chilling and revenge-driven opera based on an ancient Greek tale.