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home \ work \ annual reports \ New Zealand Rugby Union
Q: How do you present NZRU as custodians of the national game?
Angle: Lead with rugby related phrases to help explain strategy
This annual report is designed to present the NZRU as custodians of New Zealand's national game at all levels. NZRU's aim is to ensure that New Zealand rugby is nationally treasured and internationally respected.
The front review section uses rugby related language combined with the best of the
year's photography to demonstrate a deep understanding and passion for the game.
Project completed with Maxim, Auckland.
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New Zealand Rugby Union
New Zealand Rugby Unions's annual report is designed to capture the organisation's passion and understanding of rugby, as well as covering their financial results for the year.
The great Tana Umaga appears on the cover.
Guardians of the national game
In rugby terms, 'safe hands' are
a sure bet. And that's what the NZRU want to portray as custodians of the national game.
NZRU Chairman's report
'Drive' captures the feeling of determination on a rain-soaked junior player's face. The same determination to succeed is covered in the Chairman's Report on this spread.
All Blacks feature section
'Deliver' is what the All Blacks do. An All Black lifted high above a woeful England team to secure the ball and another win sums up their season.
Off field results
NZRU's off-field (financial) results are tabled in the back section of the document.
Targets for the year
A gatefold section covers the year's targets and how well the organisation is tracking aginst the targets set the previous year.