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Q: How do you create a point of difference for a printing company?
angle: People make good print
Centurion Print are a privately owned New Zealand print company. The are characterised by a highly personal approach. The company is committed to building strong working relationships and service delivery, which led to the development of a proposition 'People make good print.'
The profile is copy-light and highly illustrative. People, not technical information, take priority in the front section, which is devoted purely to introducing the Centurion team with an intimate style of portrait photography. And fingerprints become the creative thread that link key messages to the central idea of 'People make good print'.
The informal but professional result really captures the spirit of Cention Print.
Project completed with Maxim, Auckland.
See things from a fresh angle
GET IN TOUCH
Centurion Print
Making personal connections really counts when promoting yourself and trying to make sales. Centurion Print's company profile is designed to promote their offer to people who buy print. Four brightly coloured cover options have a blind embossed hand print on the front bearing the title 'First Impression.'
French folds
The text pages of the profile are french folded for extra substance and to provide a flash of colour on the inside.
People make good print
Full page photographic portraits create a friendly first impression of key staff.
The fingerprints
Each key member of staff supplied fingerprint samples to help personalise their portrait page. And of course, everyone is on first
name terms.
This is Centurion Print
People take priority in this profile. You can see exactly who you are going to be dealing with.
New Zealand through and through
Centurion understand New Zealand business because they're New Zealand owned
and operated. And there are advantages to printing here rather than offshore.
A new leaf
Environmental best practice is critical. PEFC and FSC certification is proof of that committment.
Greenfingers
Fingerprints are used to build illustrations and make them uniquely Centurion.
Ink ahead
Centurion's 'by your side' client management policy means they anticipate your needs.
Think ahead
Two heads are better than one. Centurion work alongside you
to improve the result.
At your service
One contact, familiar faces, regular communication, attention to detail, giving our word, being real, open-minded and good-natured. Centurion at your service.