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home \ work \ AMP LifeTrack online
Q: How can an online campaign improve AMP's sales of life cover?
Angle: By mythbusting life insurance and animating life scenarios
AMP's recent LifeTrack campaign is designed to improve sales of life cover products.
A campaign microsite sits on the corporate site home page for the duration of the campaign. Its main purpose is to dispel myths about life insurance and to get users to check for themselves whether they have the right cover, using the online calculator.
The four life scenarios (Trauma, Disablity, Income and Life) shown in the 30 second TV commercial are reproduced as Flash animated web banners. Each animated sequence concludes with a thought provoking statistic and a simple call to action that drives
people to the microsite and to find out more.
Project completed with DNA, Auckland.
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AMP LifeTrack online
The animated info-graphic
look of AMP's recent LifeTrack TV commercial is smoothly translated into the web environment. Critical to the success of the sales campaign
is the microsite which does some life insurance mythbusting and allows people to check if the have the right cover using a dynamic calculator.
Online Flash banners
Four life scenarios are designed as Flash web banners. Trauma, Disability, Income (shown here) and Life. Each sequence concludes with a thought provoking statistic and a clear call to action.
Online banner statistics
Smooth animation depicts scenarios that everyone can relate to. The concluding statistics are a powerful call
to action that drive customers
to the microsite.
Four animated scenarios
The media strategy means
the four banner variations are
placed in popular national and international websites to
attract the right audience.