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home \ work \ DB Breweries review
Q: Can you show that we are a truly innovative company?
Angle: yes, by visualising 'challenge the impossible'
This annual review captures historical milestones and shows how DB's challenging spirit has shaped the company into an innovative leader.
Bold, beer related typography and colours, combine with wit, powerful photography and language, to convey a sense of 'Challenge the impossible'.
As a true depiction of DB's personality, operations and products, the result was so successful that it reached way beyond its intended corporate audience – being used for recruitment, at inductions and to inform suppliers and staff.
Project completed with Maxim, Auckland
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DB Breweries review
DB Breweries' large format annual review looks very different for the food and beverage sector. Premium brand beers take pride of place on the front and back covers. Full glasses on the front and empties on the back.
You see things differently after a few beers
With a long and prolific brewing history, DB have learnt a thing or two about beer. The ownable cut and paste typography comes from DB's product brands, many of which are internationally known.
Annual review spreads
The document is designed to have the same status as an annual report but without the full financial reporting.
Who inspires great beer experiences?
Large, thought provoking statements made from type belonging to DB's beer brands punctuate the document as double page spreads.
We do
Picture a bathtub full of beer. Make it a traditional cast iron, roll-top bath in a luxury setting. Fill it with ice and Heineken and you've got a special image.
Challenge the impossible
Innovation is expressed throughout the document in the writing and photography, particularly with the inclusion of two fictitious beer products that are so well aligned to the brands, that they are almost real (DB Draught condensed beer for camping and Tui ice blocks).