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home \ work \ employer branding \ BNZ Kaizen
Q: How do you help BNZ to own Kaizen work principles?
Angle: Kiwi-fy Kaizen and create an internal campaign
Kaizen is Japanese for ‘improvement’ or ‘change for the better’. It is a Japanese work philosophy that focuses on improving an organisation's processes, management and efficiency. Many multi-nationals have adopted it.
BNZ have applied Kaizen thinking for a number of years but recently wanted to raise awareness again internally and promote it as an intuitive part of everyone's role.
The concept of 'Kiwi-fying' Kaizen inspired the internal launch and subsequent promotions, creating visibility and talkability within BNZ. The successful campaign
left Kaizen feeling refreshed and relevant to a New Zealand institution.
Project completed with DNA, Auckland.
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BNZ Kaizen
BNZ have adopted Kaizen work principles for a number of years. Their recent internal campaign 'Kiwi-fies' Kaizen so that it is more ownable and relevant to BNZ staff. A simple campaign identifier uses alliteration to good effect.
Sushi and chips
Posters featuring Kiwi-fied Japanese images are a light-hearted but clever way to get people talking. A sense of the best of both worlds comes across – a Japanese framework with a Kiwi flavour, without undermining the success that Kaizen has worldwide.
Kiwi-fy Kaizen
Clever words and the Kaizen identifier added to the image, make a smart poster.
Kaizen Kan do!
Pohutukawa bonsai
Bonsai is part of Japanese culture. A Pohutukawa bonsai reflects both cultures.
Raised in Japan...
Kaizen is given a New Zealand and BNZ flavour. Ka pai Kaizen!
Japanese sandals or Jandals
New Zealand Jandals are heavily influenced by the traditional Japanese sandal. Both are photographed at a typical New Zealand front door.
From the land of the rising sun...
Kaizen has traveled half way round the world to the land of the long white cloud and BNZ. Kiwi Kaizen!
A flexible visual system using the circle
A highly recognisable visual system is developed, using the circle motif internally, on large and small scale applications.
Senior leaders briefing pack
A smart, craft board A5 ring binder is regularly updated so that senior leaders can continue to educate staff with all things Kaizen.