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home \ work \ brand identity \ BNZ Chevron Awards 2011
Q: can you make our internal awards programme stand out?
Angle: a star is born
BNZ's annual Chevron Awards recognize the highest achieving staff from across the bank in four categories: Culture, Customer, Leadership and Kaizen. The awards needed a new lease of life to build awareness and create a buzz.
Using the existing name Chveron, the new logo features a star created from five chevron shapes to represent achievement. Chevron-based geometric patterns representing each of the four categories form the basis of the new visual system, along with empowering words and the existing BNZ colour palette.
Chevron promotions are rolled out over three phases and include animated web banners, screensavers, wallpapers and certificates. A Chevron-inspired trophy (currently in production) is awarded to 70 winners along with an all expenses trip to an international destination at the end of 2011.
Project completed with DNA, Auckland.
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BNZ Chevron Awards 2011
Each year the Bank of New Zealand recognises outstanding achievers within the bank through their Chevron Awards. The 2011 awards have been given a new look and launched recently. Five gold chevron shapes in the new logo are arranged so that a star is created in the middle. The star is a graphic representation of achievement and a reflection
of the Southern Cross in the
Bank of New Zealand's logo.
Get ready to shine animated banner
Animated banners running on
the BNZ intranet build awareness
for the 2011 awards programme.
A gold chevron graphic swipes thought provoking messages across the banner and the sequence finishes with the five gold chevron shapes building
to create the Chevron logo.
Chevron Customer Award pattern
Four geometric patterns represent each of the award categories. Created entirely from chevron shapes, they demand attention and stand out among other internal bank collateral.
Chevron Leadership Award pattern
Leadership is a key part of BNZ's internal starategy. The Chevron Leadership Award pattern suggets growth, direction and momentum.
Chevron Awards screensaver animation
The four Chevron patterns build seamlessly in this bank-wide screensaver, promoting the programme and all phase one achievers.
Chevron Culture Award pattern
The Chevron Culture Award pattern reflects the strong internal culture at BNZ and is partly inspired by traditional Maori tukutuku.
Chevron Kaizen Award pattern
Kaizen is a business methodology that helps to create continuous improvement. Everyone at BNZ is inducted in Kaizen process.
Chevron Award certificates
70 certificates across the four categories are awarded to the winners. Each one bears the relevant pattern.