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home \ work \ education \ Whitireia prospectus 2012
Q: can you make us stand out on an overseas agent’s shelf?
Angle: study in new zealand is clear proposition
The 2012 international prospectus is designed to attract hundreds of international students to choose New Zealand as a study destination, and Whitireia specifically, as a leading education provider. Often distributed to students via international agents, the design needed to be unambiguous and present compelling reasons to choose Whitireia.
Real life photography, an editorial style introduction to life in New Zealand and clearly colour-coded faculty course details and pathways, lead the reader to one conclusion -
I must apply. And the application form is right there.
Project completed with DNA, Auckland.
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Whitireia prospectus 2012
Whitireia New Zealand is a government owned and funded tertiary institute of technology, known for its high student success rate and culturally diverse student body. Angle recently designed their new international prospectus.
Whitireia international student prospectus cover
Real life photography and an unambiguous title are combined to help this brochure stand out on an international agent’s shelf.
Whitireia prospectus faculty spread
Whitireia’s faculties are clearly signposted and colour-coded to help the reader. A combination of clear course listings and easy-to-follow pathway diagrams help potential students choose a course and see what each qualification could lead to.
Course pathway diagram
Pathway diagrams show students where each qualification could lead them and how courses are connected. Information is colour coded to match the course listings. Dark grey represents English language learning.