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home \ work \ Tayloreid Gardens
Q: how do we make our new garden business look unique?
Angle: a bit of graft and some careful preparation
David Taylor and Peter Reid are partners in this garden design business. They provide beautiful design, build and planting in contemporary, natural and classic styles.
A bit of clever grafting of their two surnames helped them to stand out and eventually flourish in this competitive field. And with a limited budget, the brand was applied to stationery, site signage, company vehicles and press advertising.
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Tayloreid Gardens
David Taylor and Peter Reid are both experts in garden design.
By grafting one name onto the other, a unique company name is created. The letter r that joins both surnames becomes the focus of the logo.
Tayloried letterhead
Close up, textural photography of architectural plants provide a stunning backdrop on the stationery suite. A duotone of a young fern frond on the letterhead is a stark contrast with the formal and understated letter layout on the front.
David Taylor's card
David Taylor chose a close up detail of Pinus palustris*
for the back of his card.
*Commonly known as
Longleaf Pine.
Peter Reid’s card
Peter Reid chose a textural shot of Trachycarpus wagnerianus*
for his card.
*Discovered by the horticulturalist Albert Wagner
of Leipzig, Germany.
Tayloreid site signage
A simple two colour application of the identity to site signage.
No 'unruly borders' here.